THE BUSINESS OF INTERIOR DESIGN IN CHINA : AN INTERVIEW WITH DAVID BASSETT-PARKINS FROM AVA LIVING CHINA Part 1

Have you been wondering about how all of those very rich Chinese are spending their money when it comes to new homes and interior design? The subject simply fascinates me, especially because

I am involved with DAVID BASSETT-PARKINS and his dream company, AVA LIVING CHINA. 

I had the good fortune to hook up with DAVID a few years back on his web site AVA LIVING, and now to be included in his new venture, AVA LIVING CHINA. Curiosity got this cat and I asked him if he would spend some time with me detailing the nitty gritty of the interior design business in China today. After all, if a girl is going to have the opportunity to work in China and hawk her wares to the Chinese, she ought to know the ins and outs of the way business is conducted over there.

I know you are going to find this interview totally fascinating, as DAVID is a wonderful speaker, and is experiencing the process of interior design in China up front and personal.  I am going to break his interview into two posts as there is so much good material I don’t want to deprive you of his insight into this marketplace.  I am sure you will be as fascinated as I was with what he has to say.

Before we begin there are just some relevant, general informational points I want to bring up:

1. The wealthy Chinese are highly interested in American design. However, business over there proceeds Chinese style, not American style.

2. The houses/villas are humongous, ranging easily up to 22,000 s/f,  even in what we would call housing developments.

3. The houses are  designed and constructed by decoration companies, which are particularly talented in computer skills and producing 3-D renderings of the houses. ( see pics in this post )

4.These companies, however, have limited talent when it comes to interior design. They basically construct gigantic villas and leave the inside all in cement, awaiting the talents of an interior designer…..that’s where AVA LIVING CHINA comes in with it’s staff of designers.

5. The Chinese government owns all of the land in China.  Without their cooperation and a large amount of guanxi  , i.e. influence, you can basically forget about doing business over there period!

6. My dear friend, DAVID BASSETT-PARKINS has been slowly accruing his guanxi  in China over the last four years and is now beginning to reap the benefits of his business talent, hoping to make AVA LIVING CHINA a major player in the world of interior design in China.

 

Here is the first part of the video with DAVID:


 

Fabulous, no?  I could have gone on forever listening to DAVID talk about China.  Tune in for my next post to here the rest about DAVID’s experiences in China.

 

CIAO, CIAO ‘TIL NEXT TIME…or should I say ZÀI JIÀN!